A summer-long destination series featuring
Minnesota’s resorts, communities, dining, and unforgettable places
Storytelling campaign by Buffalo Media Group in partnership with Lake and Company.
This summer we hit the road to showcase Minnesota’s resort destinations—highlighting the places travelers love to stay, the restaurants locals recommend, the communities worth exploring, and the experiences that make each location unique.
Every featured destination becomes part of a growing collection of photography, short-form video, editorial storytelling, and tourism marketing assets. At the end of the series, each destination ties into one statewide visual campaign celebrating Minnesota’s lakes, lodges, and unforgettable places to explore.
For visitor bureaus, chambers, and resort partners, it’s a collaborative way to share your destination with new travelers—month by month, season by season.
What you receive.
Each community will receive brand-specific media. In addition, each community will be highlighted in a non-brand specific documentary video highlighting all combined Minnesota communities and environments.
Why Communities Should Join the Wish You Were Here – Minnesota Series
Extend Your Marketing Reach Without Creating the Content Yourself
Tourism marketing requires a constant stream of fresh, high-quality content. By joining the Wish You Were Here – Minnesota series, your community receives professionally produced photography, cinematic video, drone footage, and authentic destination storytelling that can be used across your website, social media, visitor guides, advertising, and public relations. At the same time, your destination becomes part of a larger statewide campaign that introduces your community to new travelers, inspires future visits, and creates a lasting library of marketing assets that continue delivering value long after filming is complete.
A Shared Investment That Benefits Your Entire Community
The Wish You Were Here – Minnesota series is designed to promote more than a single attraction. Each feature showcases the complete visitor experience—from resorts and restaurants to trails, shops, events, and local businesses—creating a unified story that benefits the entire community. By participating, tourism organizations, chambers, and local businesses can work together on one professional marketing campaign, maximizing exposure while sharing the impact of a cohesive destination brand.
Feature 1
Cinematic Destination Storytelling
Every featured destination receives professionally produced photography, cinematic video, drone footage, and authentic editorial storytelling that captures the character of the community. Rather than simply showcasing attractions, each episode tells the story of the people, places, and experiences that inspire travelers to visit
Feature 2
Seasonal Marketing Asset Library
Each participating destination builds a comprehensive media library with high-resolution photography, short-form social media videos, promotional films, and evergreen marketing content. These assets can be used year-round across websites, visitor guides, advertising campaigns, email marketing, and social media.
Feature 3
Statewide Collaborative Tourism Campaign
Every destination becomes part of a larger statewide "Wish You Were Here – Minnesota" collection celebrating Minnesota's resorts, restaurants, outdoor recreation, and local culture. Communities benefit from both their individual feature and the increased exposure generated by the ongoing statewide campaign, expanding their reach to new audiences throughout the Midwest and beyond.
